profile

I'm Tori Mistick. I also answer to 'dog lady'

Learn how to live your best life with dogs as a pet parent and petpreneur! I share about 👉🏽dog enrichment 👉🏽dog wellness 👉🏽 my pet industry podcast 👉🏽how to grow your pet business

Join 4,000+ pet lovers on my list:

i get asked this all the time

Hi [FORMATTED_FIRST_NAME GOES HERE]! Heads up, this is a long email. But it's one you'll want to save! I'm answering my most common frequently asked dog questions. I put it all right here in this email so you can save it, forward it, print it, whatever... this is a resource for you to keep. These are the top 14 questions I get asked again and again via text message, social media comments, DMs, and even random people I run into on the street. I'll probably turn this into a blog post, but since...
READ POST

i just unlocked this video for you!

Happy Friday [FORMATTED_FIRST_NAME GOES HERE]. A song that's really hyping me up lately is Walking on Sunshine. I know, it was released 41 years ago! But when I hear it I can't help smiling. Try listening to it and not dancing... it's impossible! While I'm thinking about that song and how happy it makes me... I want to share something to make you and your dog happy! Yesterday I decided to make 1 of my absolute favorite lessons from the Mental Enrichment Activity Pack FREE just for you! I know...
READ POST

do young people even know what a file cabinet is?

What's up, [FORMATTED_FIRST_NAME GOES HERE]? So far, the past week has been... itchy! A week ago Lucy got some poison ivy oil on her fur that she unknowingly rubbed all over my face and neck. 😖 Luckily, I'm on the mend thanks to a very kind Urgent Care doc who prescribed me steroids yesterday. She told me one of the side effects is a lot of energy, "So if you have any big projects, now would be the time to work on them." Sounds like I'll be tackling a mountain of blog posts! But I'm not going...
READ POST

list of 4... pick one!

Hi [FORMATTED_FIRST_NAME GOES HERE]- I’m writing to you because it’s Thursday. And that’s what I do on Thursdays (90% of the time!). I also just got back from walking Burt and Lucy, because that's what I do every morning. 💁🏻♀️ Speaking of routines, I know it’s easy to slide out of them, especially in Summer! For example, we skip the morning dog walk when it's too hot. But if that happens too many days in a row, I get off track. Does that ever happen to you? I'm guessing it does! So I put...
READ POST

is this cheating?

Hi [FORMATTED_FIRST_NAME GOES HERE] - All my June numbers are officially in. I'm talking blog traffic, search rankings, social media metrics, etc. And today I'm looking over my shoulder. Did I cheat somehow?! I didn't create much new content, yet numbers are up! 🤯 Take a look: My podcast is ranking in the top 10 of pet business podcasts (a big jump from not showing up in search results at all last month!) My blog traffic is up 16% from May to just over 20,000 sessions in June And on YouTube,...
READ POST

July already [FORMATTED FIRST NAME GOES HERE]!?

Hi [FORMATTED_FIRST_NAME GOES HERE]- Can you believe we made it halfway through 2024 already? 🤯 Since Burt and Lucy turned 12 in March, I'm trying to be mindful of our time together. I definitely prioritize work-life balance because of them. And I've done a LOT this year in both areas. So far, in this year I have... Helped 2 pet pros create their first online courses for pet parents. And they're excited to create more courses! I love that pet training and wellbeing expertise is accessible to...
READ POST

are you ready for it?

Hey Swifties [FORMATTED_FIRST_NAME GOES HERE] - Imagine this... It's September and your numbers are up across the board. New clients, more website traffic, new email sign-ups, more money! Not only that, but you're loving every minute of it without feeling overwhelmed. That's the reality I see for Wear Wag Repeat Society members! The gates for Q3 membership are NOW OPEN 👉🏽 Click here to join us and grow your pet business online! See you in there! Tori P.S. This membership is about sustainable...
READ POST

it's like new year's... but in July (and minus the hangover!)

Hi [FORMATTED_FIRST_NAME GOES HERE] - Last week I told you about my new done-for-you service, Leash Up Your Email Marketing. I'm so excited that a couple of pet pros already signed up 🎉 and I'm about to dig into writing their email welcome sequences! But now I have to press paws on telling you more about that because we're coming up one of the best times of the year. I'm talking about the start of a new quarter! It's just like New Year's... but in July! And this means I have 2 exciting things...
READ POST

Pull out the treats! Leash Up Your Email Marketing is OPEN! 🐾 💌

Hi [FORMATTED_FIRST_NAME GOES HERE] - It’s Thursday and you know what that means! The dogs are napping after another sunrise hike, I’m stocked up on Trader Joe’s cold brew and Leash Up Your Email Marketing is now available! 🎉 Just click here to check it out in its full glory. Thanks, [FORMATTED_FIRST_NAME GOES HERE]! I can’t wait to help you with your welcome sequence (and more!) 💌 I’ve been working for months on setting up this new service in a way that best serves you. I can't wait to hear...
READ POST